Valerie joined Elders Finance in February 2023 as a Finance Broker, bringing over 20 years of experience in the finance industry, including time with major banks. In July 2020, she launched her own brokerage business alongside her partner, Barry Armitage, forming a family-run brokerage that offers a full suite of lending services tailored to meet the diverse needs of clients across Queensland.
Her background includes roles with well-known brokerage firms and extensive experience in asset finance, residential mortgages, and personal and car loans. This depth of knowledge allows Valerie to offer clients a wide range of lending options and access to an extensive panel of lenders.
The business is carefully modelled around client needs, offering flexible service hours to accommodate busy schedules. Whether it’s residential owner-occupied or investment mortgages, car and personal loans, commercial lending, or equipment finance, Valerie is committed to finding the right solution for every client.
What sets Valerie apart is her unique insight into both sides of the lending process. Having worked behind the scenes in loan assessment, she understands exactly what credit teams look for, giving her clients a strategic advantage when applying for finance.
Before entering the finance industry, Valerie worked in retail, hospitality, and customer service. These experiences shaped her into a true people person. Outside work, she enjoys long walks with her four-legged companion, spending time at the beach, travelling, and socialising with friends and family.